Summer Intern, Marketing
POSITION PURPOSE:
The purpose of this position is to assist the marketing team in developing and implementing tactics that support Renewable Energy Groups strategic initiatives.
ESSENTIAL FUNCTIONS:
Key Accountabilities:
Lead Generation Through Tradeshows
- Developing a template social media plan that can be used for all tradeshows
- Constructing a road map that ensures leads generated are captured in REG’s database and appropriate follow-up by the sales team occurs in a timely manner
- Identifying unique ways to encourage prospects to register at the tradeshow booth
- Staffing 2-3 tradeshows, pending scheduling of prioritized tradeshows
Brand Awareness
- Write script/copy for communications that will target prospects (lead generation)
- Collaborate with REG’s communication team to write script/copy that can be used in social media channels and the REG website
- Elevate awareness of the partnership with Manchester United by writing script/copy that highlights the partnership for customers and prospects
Research Analysis
- Develop, implement and analyze Customer Satisfaction survey
- Assist in the development of additional market research projects, e.g. brand awareness
Customer Events
- Assist in coordinating Customer Advisor Board meeting and regional Customer Business meetings
- Attend marketing special events as needed
Perform other duties as assigned
JOB QUALIFICATIONS:
Education Required: Pursuing a bachelor’s degree – Marketing, Management, or related degree
**Senior or Junior status required
Experience Required: Research and analysis or marketing experience
**Business environment experience, relevant courses, club participation and internship preferred
Skills Required:
- Strong verbal and written communication skills
- Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)
- Basic math and accounting skills
- Valid driver’s license
Special skills or knowledge preferred:
- Microsoft MapPoint
- SalesForce.com