Summer 2023 MBA Marketing Internship
ASSOCIATE BRAND MANAGER INTERN
OVERVIEW AND RESPONSIBILITIES
At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand Managers are able to act with the prudence of an owner and make mission driven decision on our multi-million-dollar brands.
WHAT YOU’LL BE DOING
Our brand management positions develop the next generation of business leaders through in-role immersions, formal training, and manager coaching. Assignments can include experiences such as established brands, new products/innovation, holistic margin management/strategic revenue management and customer/channel.
- Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
- Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
- Grow Businesses: Identify new, innovative ideas to drive brand growth. Develop new product ideas and strategies. Develop and execute general management plans which include input into volume, profit and share objectives.
Interns will experience a robust 10-week program in summer 2023 leading business critical projects.
You will be located at our corporate headquarters in Minneapolis, MN.
IS THIS YOU?
- Strong interpersonal skills, high learning agility, analytical and decision- making skills
- Entrepreneurial qualities necessary for driving the P&L
- Curiosity and passion for learning
QUALIFICATIONS
- MBA with Marketing and/or General Management concentration(s)