2023 Summer Intern: WMC Marketing Omni Capabilities - Walmart Connect
WALMART CONNECT (WMC)
Walmart Connect is Walmart’s media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, we are poised for continued growth and success. Data at Scale, Omni-Channel Solutions, Closed Loop Attribution and a “One Walmart” approach are key differentiators for Walmart Connect.
OMNI CAPABILITIES
Omni Capabilities in WMC Marketing is a horizontal, cross-functional innovation and acceleration unit focused on unlocking new marketing capabilities to leverage in building custom and scalable omnichannel media and marketing solutions for client partners across specific SBUs.
It collaborates and leads WMC’s partnership with Walmart’s Seasonal Marketing, Cross-Site, Media, Experiential, Walmart+, and Content-to-Commerce businesses.
Internally within WMC, Omni Capabilities enables Client Solutions by developing capabilities and offerings to leverage for supplier-specific 360 omnichannel programs. It partners with WMC Strategy, Omni Transformation on pilots to test and learn, spearheads strategic initiatives anchored in our Walmart homepage, and collaborates with Sales Operations and Yield to develop WMC’s commercial offering around key enterprise initiatives.
JOB OVERVIEW
The Omni Capabilities team in WMC Marketing is looking for an undergraduate intern to work across various projects and focus areas, partnering with and supporting Managers and Sr. Managers on strategic initiatives, and leading key, scalable projects.
This position reports to a Senior Manager in Omni Capabilities.
Ideal candidate profile:
We’re looking for ambitious, exceptionally smart and strategic, people-oriented folks who are excited to solve business challenges holistically in creative and agile ways and encourage cross functional connectivity.
Come join the team if you:
- Are a solution-oriented mind that loves learning new things and is fascinated with where the retail media industry is going.
- Are curious to learn, and ideally have some experience in ecommerce, live-streams, social and influencer/affiliate marketing programs.
- Are a strong team player who knows how to influence and inspire action cross-functionally.
- Are a problem-solver, capable and motivated to roll up sleeves and get things done.
- Are comfortable creating new processes and pioneering projects.
- Are adaptable and able to perform and adjust to a constantly changing, ambiguous environment.
- Are intellectually curious, high energy, and strong work ethic and ability to manage multiple high-visibility projects at one time.
- Are aligned to Walmart values: service to customer; respect for individual; strive for excellence; act with integrity.
- Have excellent project management and communication skills: verbal and written.
CORE RESPONSIBILITIES
- Innovation database: identify and connect with current and prospective partners that Walmart Connect marketing can leverage in program extensions. Recommend use cases for each and guardrails around when to engage or not.
- CSR: build a program framework for a specific CSR opportunity identified by Sr. Managers. Requires connectivity to Category Strategy to link customer insight to outcome, development of creative idea/media plan to support, and the suppliers that would be best suited to the opportunity.
- Livestream planning and activation: write playbooks and best practices to plan and activate shoppable content livestreams with best-in-class partners, managing activation to bring several customer experiences to life – in partnership with top-tier CPG brands.
- Possible internship projects could include strategic topics related to media planning, audience insights, creative campaign development, and/or marketing technology.
- Author onboarding guides and form a recommended charter for future undergrad internships, inclusive of university engagement, advocacy and recruitment, sensibly considering our focus on attracting diverse backgrounds and perspectives.
Minimum Qualifications:
- Must be enrolled in a Bachelor’s degree program currently
- Expected graduation date between December 2023-August 2024
- 0-1 years of full-time relevant experience
IMMIGRATION SPONSORSHIP IS NOT AVAILABLE FOR THIS ROLE
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One. Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $36,000.00-$377,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:- Regional Pay Zone (RPZ) (based on location)- Stock equity incentives