Team Member: Market Expansion for a Luxury Brand

Objective:
Work with a team under the guidance of a mentor and consultant within the fashion, luxury, and branding sector in Paris to develop a comprehensive strategy for expansion into new markets while maintaining the brand’s exclusivity, reputation, and luxury appeal.

Scope of Work

The project will encompass research, strategy development, execution, and performance measurement to ensure successful entry into the new target markets.

Key Deliverables:

Market Analysis Report

• In-depth analysis of potential target markets (e.g., demographics, buying behaviors, competitors).
• Identification of high-potential regions and consumer segments.
• SWOT analysis for each target market.

Brand Localization Plan

• Adaptation strategies for product offerings, pricing, and messaging while maintaining brand identity.
• Recommendations for local partnerships and influencers.

Marketing & Communication Strategy

• Campaigns tailored to the new markets, including social media, PR, and digital channels.
• Visual and verbal communication guidelines for localized campaigns.

Distribution Strategy

• Identification of distribution channels (brick-and-mortar stores, e-commerce, partnerships).
• Logistics and supply chain considerations for new regions.

Budget Plan & Financial Forecast

• Comprehensive budget for the expansion project.
• Financial projections and ROI estimates.

Performance Metrics & Monitoring Plan

• KPIs for tracking market penetration, brand awareness, and sales.
• Dashboard for regular performance updates.
   

On-site Supervision and Support

Our internships include 24/7 on-site staff to support students working and living abroad. All students will also report to a supervisor at their internship site. Supervisors provide and oversee daily tasks, introduce the intern to team members, and mentor the intern in organizational agility, skill acquisition, and career readiness. Interns complete a midpoint and final evaluation, and supervisors complete a final evaluation of their interns. All work responsibilities and projects are approved in advance. 

Academic Credit

Every participant will navigate the Project Based Internship curriculum as part of the program. A transcript with 3 credits reflected is available for an additional fee.

Housing and Excursions

Housing and excursions are included in your internship and will be selectable during the application process.