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Senior Manager, Marketing

HMP Global
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About the job

 

Salary: Commensurate with experience

 

Location: Hybrid – Malvern, PA or East Windsor, NJ (3 days in-office/2 days work-from-home based on your proximity to our offices) or Remote (based on location)

 

Annual discretionary bonus eligible

 

Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)

 

HMP is a leading healthcare event and education company, with a dominant position in several therapeutic areas including Oncology, Psychiatry & Behavioral Health, Cardiovascular, Wound Care and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through 400+ global, regional, and local events and reach over 4 million users monthly through digital networks and social channels.

 

Role Overview

The Senior Manager, Marketing will own digital-first, omni-channel campaign execution to drive event registrations (and similar conversion actions) across HMP Global’s events portfolio. This role is ideal for a performance-minded marketer with 3–5 years of experience generating registrations/leads/conversions through coordinated programs across email, paid media, organic social, content, web/SEO/AIO, and retargeting, with a strong command of measurement, testing, and optimization.

 

This role will also develop high-performing ad and email copy, and build/optimize HubSpot email workflows (nurture streams, segmentation logic, and lifecycle-based messaging) to move audiences from awareness to conversion.

 

You will collaborate daily with the portfolio marketing director and cross-functional partners across Data/Analytics, Paid Media, Organic Social, Design/Creative, and Project Management to translate strategy into high-velocity execution and measurable growth.

 

Key Responsibilities

Omni-Channel Digital Campaign Planning and Ownership of Execution

  • Contribute to the development of audience segmentation and targeting strategies (by role, specialty, and behavior) to improve conversion efficiency.
  • Coordinate and execute integrated campaign plans across email, paid digital (search/social), organic social, web/SEO, and retargeting to move audiences from awareness to conversion.
  • Execute data-backed, omni-channel campaigns that drive:
  • Top-of-funnel: conference awareness, brand elevation, site traffic
  • Mid-funnel: subscriber growth, content engagement, lead capture, qualified leads
  • Bottom-of-funnel: event registrations and conversion completion
  • Write and optimize high-performing copy for landing pages, ads, and email, balancing conversion clarity with SEO/AIO discoverability.
  • Build and optimize HubSpot email workflows (nurture tracks, triggers, segmentation, suppression, cadence, and lifecycle stage alignment) to improve conversion efficiency and lead quality.
  • Collaborate with editorial, event, and medical teams to align content themes and ensure accuracy and compliance when needed.

 

Performance Measurement, Optimization & Reporting

  • Track and optimize performance across TOFU/MOFU/BOFU, using metrics such as conversion rate, CPL/CPA, CAC, MQL→SQL movement, and registration-to-attendance.
  • Work within attribution and UTM frameworks to understand channel contribution and improve ROI.
  • Use tools such as HubSpot and reporting platforms (e.g., Power BI) to monitor results and turn insights into actions.

 

Cross-Functional Collaboration & Operational Excellence

  • Partner closely with Data/Analytics, Paid Media, Organic Social, Design/Creative, and Project Management to ensure campaigns launch on time, on brand, and are optimized post-launch.
  • Maintain campaign hygiene and operational rigor: timelines, creative requests, QA processes, and documentation (tagging, naming conventions, asset management, reporting consistency).
  • Support quarterly planning, performance readouts, and campaign presentations to leadership.

 

Qualifications & Skills

  • 3–5 years of experience driving event registrations, lead generation, or comparable conversion goals using digital-first, omni-channel marketing.
  • Experience coordinating campaigns across email, web, organic social, and paid/retargeting (hands-on paid execution is a plus).
  • Proficiency writing conversion-focused ad and email copy, and building/optimizing HubSpot email workflows (automation, segmentation, testing, and reporting).
  • Strong copywriting and messaging skills with working knowledge of SEO/AIO best practices for discoverability and conversion.
  • Familiarity with marketing automation, CRM, and PM tools (e.g., HubSpot and Hive).
  • Strong analytical mindset: ability to interpret results, develop hypotheses, run tests, and act on insights.
  • Proven cross-functional collaborator across data, paid media, organic social, design/creative, and workflow/PM teams.
  • Excellent communication, prioritization, and project management skills.

 

Success Metrics

  • Event registrations and conversion rate improvement vs. baseline
  • Cost per registration / cost per lead and channel ROI
  • Audience engagement and nurture performance (email + onsite + retargeting)
  • Pipeline influence (where applicable), funnel velocity, and lead quality
  • HubSpot workflow performance (nurture conversion rates, MQL progression, engagement, unsubscribe/fatigue control)
  • Campaign velocity, on-time launches, and test-and-learn cadence
  • Improved reporting clarity and optimization effectiveness

 

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