Marketing Coordinator for a Peruvian NGO
The role of Marketing Coordinator involves taking on a wide range of responsibilities and being creative, bringing one's own ideas for campaigns and marketing material. You will work under the supervision of the Marketing Manager and receive ongoing support and guidance throughout your placement whilst also learning and practising new skills.
You will work with our Marketing Manager, Marketing Volunteer, Recruitment Coordinator, and Volunteer Coordinator to ensure that Otra Cosa Network is able to maximise volunteer recruitment. Additionally, you will assist the fundraising team with marketing material and help with the management of our social media. You will have responsibility for research, development and implementation within marketing, both online and offline, locally, nationally and internationally.
This position is a fantastic opportunity for those who want to gain experience within Marketing and get an insight into the management of an NGO, making it ideal for students undertaking a placement year or for those seeking entry-level work experience after graduation.
For students, all volunteer positions are available as internships, which is ideal for students looking to complete a year in industry/placement abroad. In this case, you will receive an extra level of mentorship and all appropriate communication with your academic institution to ensure compliance with internship placement requirements.
Responsibilities:
Research:
- Conduct market research and analyze consumer rating reports/ questionnaires
- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
- Helping identify marketing trends and key opportunities for innovation.
Online Marketing:
- Compose and post online content on the company’s website and social media accounts
- Learning and working with various types of software for digital marketing.
- Updating recruitment websites with content and pictures
- Assisting with production of newsletters and other publications
Offline Marketing:
- Assist in the organizing of promotional events and traditional campaigns and attend them to facilitate their success
- Prepare and deliver promotional presentations
- Write marketing literature (brochures, posters etc) to augment the company’s presence in the market
- Contacting universities for potential partnerships and encourage trusting relationships
Strategizing:
- Implement marketing plans and strategies for our organisation.
- Implement new projects or campaigns to meet the result of the research
- Present own innovative ideas of development
What you can expect from us:
- Personal pick-up upon arriving and walking tour through Huanchaco
- Help with organising accommodation for your time in Huanchaco
- A thorough introduction to the organization
- Certified training in First Aid and Child Safeguarding.
- 2 days holiday per month
- 24/7 emergency support
- Organized activities (barbeques, game nights, volunteer lunch etc.)
- Certificate of completion detailing your role, the project(s) you participated in and the dates you volunteered in.
Requirements:
- Age 18+ on arrival
- Current background check from your home country.
- At least basic Spanish desirable, but not essential.*
- Knowledge or experience in marketing and/or communications desirable.
- Photography and videography skills desirable.
- Knowledge of WordPress, HTML/CSS, Google Analytics and Adobe Creative Suite desirable but not essential.
- Research skills.
- Excellent communication ability.
- Creativity and the ability to be proactive.
- Flexible and hardworking.
*If you want to improve your Spanish, we can arrange Spanish classes for you in advance (by Skype) or during your stay.
A typical day in the role:
The days for the marketing coordinator can be quite varied, depending on what campaign/event/material is in focus that particular week. However, some activities will be more regular, such as daily social media posts and writing the monthly newsletter. You will also have weekly meetings with the Marketing Manager, Marketing Volunteer, and potentially Recruitment or Volunteer Coordinators, to track progress and discuss developing operational needs. There are also weekly Social Media meetings with all other volunteers who are members of the social media team.
If we have an active Photography Volunteer, you will coordinate with them to organise photo and video content, but you may need to do this yourself if the position has not been filled. Other tasks will involve developing different types of marketing resources, web design, preparing & implementing events, updating marketing material for volunteer recruitment, etc.
After work, there is plenty of time to catch one of Huanchaco’s world-famous sunsets from the tranquillity of the beach, or indeed from a surfboard. Then there are various options to fill your evening, socializing with local and other volunteers, sampling the famous Peruvian cuisine, attending talks and cultural events, music, dance, theatre, movies- the list is endless.