Marketing Planning Summer Intern
The Marketing Planning Intern supports the development of strategic marketing initiatives that result in effective brand, promotional and product marketing plans that expand brand relevance, create engagement, increase purchase consideration and drive sales. The Marketing Intern will work within the Marketing Planning team for a 12-week internship experience to bring new ideas to the table and enhance existing programs.
Primary Responsibilities
- Support the development of marketing initiatives for promotional plans and key consumer innovation categories: Beds, SleepIQ and Bedding
- Support Marketing Planning Manager in development of strategy briefs that drive consumer engagement, consideration and conversion
- Work closely with marketing channel owners to create and deploy strategic marketing initiatives that expand brand relevance, create engagement, and drive sales
- Measurement- Create initiative recaps, gathering Key Performance Indicators (KPIs)
- Lead the development of a weekly communication to the marketing team to keep team members informed and engaged. Analyze email analytics to measure engagement
- Complete core marketing project to be defined by marketing planning team
- Conduct competitive analysis to further understand the competitive landscape
- Utilize cross-functional project management tools such as Workfront and CrossCap to effectively coordinate projects and collaborate with teams
- Creates and optimizes processes and tools to drive efficiency, effectiveness, and sustainability
Knowledge, Skills & Abilities:
- Manage and prioritize multiple tasks, using sound judgment and critical thinking
- High level of integrity, professional attitude, reliable and dependable
- Strong analytical, structured problem solving and decision-making abilities
- Demonstrated oral and written communication skills
- Self-starter with a positive attitude and ability to work well within a team environment
- Demonstrated proficiency with Microsoft Office (Excel, Word, Outlook). Aptitude for learning new technologies and systems
Experience, Education & Certifications:
- Currently enrolled at an accredited university
- Working towards completion of Bachelor’s degree in business, marketing, communications or related field
EEO Statement
Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.