2023 Summer Intern: Ad Policy, Walmart Connect
About Walmart Connect (WMC)
Want to change the face of digital advertising? Want to re-imagine how the world's largest omni-channel consumer database can be used to power targeted ad campaigns for the largest brands in the world? We are rethinking digital advertising here at Walmart and are looking for some great people to help make this happen.
At Walmart Connect, we connect brands more meaningfully in customers’ everyday lives to accelerate shared growth. As stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us each week. This is a unique opportunity to join a high-visibility team with a big impact on our omni-channel business. We believe all digital advertising across search and display, both in-store and online, can be targeted, effective and accountable -- and we have Walmart's retail sales data to prove it.
We have two openings under this position - (1) Ad Policy Enforcement Intern and (1) Ad Policy Creation/Research/Writing Intern see descriptions below:
Ad Policy Enforcement Intern
Responsibilities:
- Customer Service: Upholds existing Walmart Connect Policies by reviewing, approving, or rejecting requests submitted on behalf of retailers for advertisements to run in Walmart stores, on Walmart.com, and on external partner sites based on established policies and procedure.
- Collaboration: Works with Senior Management, other enforcement team members, as well as Ad Policy Creation team members, to ensure our platform and brand image is protected by actioning cases and assisting in the adaptation of policies as needed.
- Analysis: Is able to quickly and efficiently review and determine the appropriate action to be taken on submitted requests for approval, including but not limited to: reviewing ad creatives ( images, videos, etc. ) for inappropriate or prohibited content, ensuring ad policy guardrails are followed for each submission, provide detailed feedback to XFN partners on what improvements or modifications are needed in order to maintain compliance on non-compliant advertisements, and more.
- Influential Communication: Work closely with Senior Management, other enforcement team members and members of the Ad Policy Creation team to ensure that any and all issues on creatives are discussed and addressed in a timely and detailed fashion, ability to work cross-functionally with other Walmart Connect teams on an as needed basis to discuss new and upcoming initiatives, as well as providing updates and reasoning behind changes to policy, provide succinct and actionable feedback on processes and procedure that may need adaptation, and be a thought partner for the Walmart Connect Ad Policy team moving forward.
Skills:
- Interest in online advertising regulations, policies, risk prevention, trust and safety, and management
- Experience researching and solving complex issues.
- Organizational and project management skills –Ability to identify high-risk and low-risk items and prioritize accordingly, providing timely resolution of complex situations that could be harmful to our company or brand.
- Passion for Learning – Consistently display willingness and eagerness to improve upon current knowledge and skillset and grow personally and professionally, through regular discussions with leadership and team members.
- Detail-oriented – Ability to dive into complex issues and distill information down to simple, digestible communication.
- Ability to operate in the ‘gray’ – Provide data driven, detail oriented and innovative solutions to problems that sometimes do not fall within existing policy parameters.
- Excellent interpersonal, written and verbal communication skills.
- Potentially relevant majors include: Policy, Public Policy, Marketing – Promotion and Advertising Management, Web Based and Retail marketing, Advertising, Customer Behavior, Consumer Behavior and Marketplace Studies, Communications, B.A. Psychology.
Ad Policy Creation/Research/Writing Intern
Responsibilities:
- Customer Service: Handles daily advertisement policy questions from internal stakeholders. Enforces policies and responds to a wide array of requests with a sense of urgency and positive action.
- Collaboration: Engages cross-functionally with a wide range of people with different skill sets to ensure compliance with advertising policy guidelines.
- Research: Provides input on the development and roll out of advertising policies that support and protect Walmart, our customers, and our advertisers.
- Analysis: Sifts through trends related to policy issues across the industry and identifies possible optimizations to policy. Provides supporting data to advocate for stakeholder buy-in.
- Influential Communication: Distills complex information clearly and accurately and addresses ambiguity in a positive and constructive manner. Seeks and provides constructive feedback, anticipates needs/questions, and responds proactively.
Skills:
- Interest in online advertising regulations, policies, risk prevention and management
- Organizational and project management skills, ability to prioritize
- Experience researching and analyzing complex issues
- Detail-oriented, with an ability to distill the complex to simple both verbally and written
- Consistent, objective, data and revenue-driven point of view when making decisions often without a clear right answer
- Interpersonal, verbal and written communication skills
- Ability to stay objective when researching potentially sensitive and divisive topics
- Relevant majors include: Policy, Public Policy, English, Journalism, History, Pre-Law (poli-sci), Ethics minors
Minimum Qualifications:
- Must be enrolled in a Bachelor’s degree program currently
- Expected graduation date between December 2023-August 2024
- 0-1 years of full-time relevant experience (excludes internship and research-based roles)
IMMIGRATION SPONSORSHIP IS NOT AVAILABLE FOR THIS ROLE
#WALMARTCONNECT
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .The annual salary range for this position is $36,000.00-$377,000.00Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include:- Regional Pay Zone (RPZ) (based on location)- Stock equity incentives
Minimum Qualifications...