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2024 Brand Marketing Summer Intern

Reynolds American Inc.
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Reynolds American is evolving at a pace like no other organization.

 

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

 

WE ARE LOOKING FOR A Brand Manager Intern

SENIORITY LEVEL: Intern - Undergraduate

FUNCTION: Marketing

SUB FUNCTION: Marketing – Brand Marketing

LOCATION: Winston-Salem, NC

 

ROLE POSITIONING AND OBJECTIVES

What are the key objectives and expectations from this role?  

Brand Manager Interns are charged to learn and embody Reynolds strategic vision of transforming the tobacco industry. Reynolds Brand Manager Interns, with the guidance of mentors, are responsible for representing the company in the sale, marketing, and promotion of its full portfolio of products and programs while engaging both retail outlets and adult nicotine consumers. 

The Brand Manager Intern position allows individuals to work alongside full-time Reynolds employees as they consistently demonstrate their entrepreneurial approach in the selling and execution of the company’s brand marketing plans by creating experiences that resonate with the consumer.

Each Brand Manager Intern is provided exceptional training. This includes comprehensive industry learning and coaching support that enables individuals to leverage their strengths. The company demonstrates this commitment by empowering employees to challenge conventional thinking and creates an environment for innovative thinkers.

Independent judgment/decision-making, influencing/sales skills, strong organization, time management and data-analysis skills are key essentials to the position of a full-time Reynolds Marketing. During the Internship Program, Interns will be exposed to training surrounding these skills to best prepare for a career at Reynolds.

What is the direct impact of this role on the team or organization?

Brand Interns will work alongside full-time Brand Managers to contribute to the successful execution of strategic business plans and marketing programs by achieving commercial sales goals within a territory assignment. Brand Manager Interns will work in Intern groups to develop and present a strategic business analysis project addressing real business opportunities and creating action plans against those opportunities.

Reports to

Manager of Brand Marketing

Geographic Scope

Local

Core Relationships

Internal – Finance, Insights, Trade Marketing

External – Retail customers, Agency

Travel Required

10%

 

 

 

WHAT YOU WILL BE ACCOUNTABLE FOR:

  • Participates in a full-time, 40-hour work week Internship Program for 10 weeks.
  • Collaborates with other Division and Region teams.
  • Develops superior product knowledge and, under mentor guidance, effectively educates and engages adult nicotine customers in dialogue about our portfolio of nicotine products.
  • Functions independently and collaboratively.
  • Learns about product sales, distribution, and consumer marketing brand strategies.
  • Under mentor guidance, calls on established traditional and non-traditional retail outlets (c-gas, tobacco shops, convenience stores) while building relationships with store managers/owners.
  • Actively promotes the marketing mix driving performance against assigned quantitative and qualitative sales goals and brand measures.
  • Develop and present a strategic business analysis project addressing real business opportunitiesand creating action plans against those opportunities.
  • Timely completes administrative tasks including e-Learnings, expense reports and vehicle mileage reports.
  • Completes personal development and training sessions on social styles and adaptive communication.
  • Effectively and appropriately uses independent judgment in making business and strategy recommendations.

 

CAN THIS BE YOUR FUTURE ROLE?

  • Can you work a full-time schedule during the 10 weeks of the summer internship program?

 

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

 

  • Rising Senior pursuing a bachelor’s degree- Business Degree Preferred  
  • 21 years or older at the start of the Internship Program
  • Valid U.S. driver’s license with no restrictions and safe driving record
  • Established ability to work independently and with a team
  • Demonstrated ability to build collaborative working relationships
  • Commitment to personal and professional development
  • Proficient with MS Office applicants
     

Physical Requirements (*Essential functions)

  • *Ability to lift to 30 lbs.
  • *Ability to climb and work from heights ranging from 9 to 12 feet
  • *Ability to access and work in limited and confined spaces
  • *Ability to visually inspect and manipulate merchandise and advertising displays
  • *Ability to frequently stoop, kneel and crouch

 

BENEFICIAL 

  • Previous experience in a marketing focused role - preferably in sales, field market trade or business-to-business
  • Geographic mobility

 

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
  • Reynolds American certified as Great Place to Work
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

 

SALARY AND BENEFITS OVERVIEW

Wage Information

Hourly Rate: Undergraduate Rate: $21.00 per hour / Graduate Rate: $38.50 per hour

Benefit Information

  • Leadership training opportunities
  • Roundtable Networking Events with senior leadership
  • Engagement Events with fellow interns
  • Generous salary
  • Housing stipends provided 
  • On-Site Health Fitness Centers at corporate, research and manufacturing locations
  • Participation in Reynolds American’s award-winning 401(k) retirement savings plan including company contributions
  • Confidential personal financial counselling service at no cost to you

 

 

Our organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

 

Reynolds American Inc. and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at   TalentAcquisition@RJRT.com.