Promotional Strategy and Marketing Intern
As a Promotional Strategy and Marketing Intern, you’ll be exposed to and practice integrating key enterprise promotional events into large customer-facing marketing campaigns from strategy, through planning and execution. You will be exposed to a broad set of retail functions beyond Marketing, including cross-functional partnerships like Category Management, Partner & Category Marketing, eCommerce and Digital Experience teams, Media, Creative, and Research & Insights. In addition, you’ll participate in a summer series that includes our executive speaker events, Excel and PowerPoint workshops, and personal and professional development sessions.
This internship runs from June to August 2024. It’s a hybrid role, meaning you must be located within a drivable distance to our corporate office in Richfield, Minnesota. You’ll be asked to come into the office 3 days per week. This internship has the potential to lead to a full-time opportunity. Housing will not be provided.
What you’ll do
- Support the executional details for key promotional events and marketing campaigns
- Support the Back-to-School Deal drive time and campaign
- Assist with Holiday promotional events and campaign planning
- Assist with discovery and development efforts for new ways to reach consumers
- Identify up-and-coming trends in the retail industry
- Assist with developing the customer experience for deals, including member offers
- Perform competitive analysis focused on deals messaging and customer experience
- Analyze channel/vehicle and campaign performance
Basic qualifications
- Pursuing a bachelor’s or associate degree from an accredited college/university, with an expected graduation date between fall 2024 and spring 2025
- Must be able to work in the Richfield, MN corporate office Tuesday, Wednesday and Thursday
- Must be able to work 40 hours a week Monday-Friday between the hours of 8:30am-5pm
- Must be able to commit to the internship start and end date of 6/3/2024- 8/9/2024
- Must be able to commit to being no more than 2 hours driving distance from the Minneapolis Corporate Campus - 7601 Penn Ave South Richfield, MN 55423
- Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization
Preferred qualifications
- Strong interest in marketing, customer experience, digital media or retail industry
- Motivated, self-starter
- Attention to detail, ability to multi-task, strong communication skills
- Proficiency in Microsoft Applications
- Strong numeric and analytical skills
- Passion for data-driven story telling
What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Financial savings and retirement resources
- Physical and mental well-being support
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™