You are viewing a preview of this job. Log in or register to view more details about this job.

Marketing Intern - Summer 2024

Who We Are 

Since 1843, Stanley Black & Decker has set the standard for excellence in everything we do. No company on earth has a stronger or more compelling history of delivering the hardworking, innovative, powerful tools that help professionals around the world build, repair, and protect the world’s most valuable things. 


Who is Stanley Black & Decker? We are the leader in tools and security. We are STANLEY Tools. We are DeWalt. We are Mac Tools. We are Porter-Cable. We are the doors that protect you at airports. We are the hydraulic breakers that rescue trapped earthquake survivors. We are the people on the phone in an emergency. No matter where you live, what car you drive, what stores you shop at, or what building you work in, you can bet that we had a hand in making it work.   


About Our Internship Program

We are seeking motivated Marketing students for our Summer Internship Program. Selected students will participate in a meaningful and challenging 10-week summer internship that will allow each intern to have exposure to different facets of the business and receive critical business skills and career and personal development training. Interns will work on a wide variety of tasks and projects within a cross functional team of professionals and get exposure to leaders within the business.


In these challenging roles…

In these various positions you will have exposure to several areas of Marketing at Stanley Black & Decker and will work on a wide variety of tasks and projects with a cross functional team of professionals.


With great rewards…

This position will provide you with:

A utility role interacting with key members of a fortune 500 company

A flexible schedule featuring a max of 40 hours

Opportunity for career advancement upon graduation

Competitive compensation


Key Responsibilities:

Marketing Interns will have the opportunity to work with either our product marketing, Brand Marketing, Channel Marketing, Retail & Sales, or Licensing teams, possible responsibilities include:


Channel Marketing

Assist with pricing, promotional strategies, and merchandising strategies working with field sales team to conduct competitive analysis.

Aid in the development and execution of quarterly promotional plans for some of our key distribution partners,

Assist in the analysis utilized to conduct effective forecasting and demand changes 

Assist with creating PowerPoints, pulling POS data, conducting research, and basic financial analysis as it relates to promotion effectiveness

Brand Marketing

Assist with development of marketing campaigns including content development for videos and press releases.

Work on product launches to deliver marketing materials to sales teams, review, edit and finalize POP materials and packaging within product marketing groups.

Track and control inventory of all merchandising materials 

Product Marketing

Gather market intelligence, conduct field research, support sales efforts, provide financial reporting and facilitate new product launches and reoccurring promotions including monitoring competitive activity and retail positioning.

Develop and implement systems to provide recurring financial & sales reports to support decisions related to the business’s short & long term strategies.

Construct internal and customer facing presentations to drive sales and support product development.

Drive creation of Product Launch materials and sales collateral, tracking and updating website content to reflect latest product offering.


Manage multiple monitoring profiles across measurement tools to evaluate the performance and efficiency of assets and campaigns.

Develop competitive benchmarks across platforms, summarizing key learning and highlights for various audiences across the organization

Develop content recommendations and run a social health and content analysis by analyzing how the organic and paid content of the SBD brans compare to their competitors on social media .


Our Requirements:

Rising Junior or Senior with a target graduation date of 2025 or 2026

Currently working towards a Bachelor’s degree in these related areas of study:



Business Administration

Strong academic standing, GPA of 3.0 or higher.

Proven leadership and active participant in collaborative environments with strong project management and organizational skills.


Marketing Internships are available in the following locations:

Towson, MD

New Britain, CT

Valley City, Ohio


Leadership Qualities: 

Courage & Innovation – Bravely innovate without boundaries. Generate and embrace new ideas. Drive cutting-edge digital solutions. Foster creativity for exponential growth

Agility & Performance – Simplify to accelerate business results. Anticipate, adapt to and lead changes. Focus on the right things and act. Perform in ways that exceed expectations.

Inclusivity & Collaboration – Respect and leverage all aspects of diversity. Make decisions with an inclusive, global view. Collaborate to amplify customer value. Communicate to drive meaningful outcomes.

Integrity & Accountability – Operate with highest ethical standards. Be who you are, build trusted relationships. Act with transparency and positive intent. Live up to commitments and own the results.


 All qualified applicants that apply for Stanley Black & Decker will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability or protected veteran status.



We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.