Social Media Marketing Intern

About the Opportunity

Are you a compassionate and creative individual eager to make a tangible impact on children's lives? The Huggins Foundation Inc., operating under The Young Talons, a nonprofit focused on the expansion and further development of our K-12 private academy, offers an enriching opportunity for a Social Media Intern passionate about child advocacy. We are dedicated to a clear mission: Educate All Children. Recognizing the potential in today’s youth to become future leaders—CEOs, governors, scientists, and more—we aim to prepare them for societal leadership through comprehensive education. This role combines direct hands-on experience with the guidance of professionals boasting over three decades of expertise, tailored with the flexibility necessary to accommodate your educational commitments.

Internship/Volunteer Details

This role is structured as an internship or volunteer opportunity, provided on a trial basis encompassing 30 noncontiguous hours spread over 80 business banking days. Our goal is to establish a mutual synergy and a cohesive working relationship, offering a pathway to potential part-time or full-time employment with our foundation post-graduation. Education remains a priority, hence, the role is designed without a fixed schedule to accommodate your academic needs.

Role Overview: Social Media Manager

In the capacity of Social Media Manager, you will be integral to molding our online identity and propagating the ethos of our foundation's commitment to child welfare. Engage in our efforts to secure a prosperous future for children, a venture that demands unwavering dedication to their safety and education. Each narrative we share can contribute to inscribing a legacy of heroism in the lives of children destined to lead and preserve our future—a future where they may stand in our defense as we grow older.

Detailed Responsibilities

Your role will span several key areas, each critical to enhancing our digital footprint:

1. Strategic Content Creation:
   • Tailored Content Development: Innovatively craft and adapt content for a variety of platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) reflecting best practices and demographic specifics.
   • Educational Focus: Design educational content that raises public awareness of our child advocacy efforts, highlighted through engaging stories, infographics, and video tutorials that demonstrate our impact.
   • Creative Execution: Collaborate with graphic designers and videographers to produce content that visually and emotionally resonates with our diverse audience, encapsulating the essence of our mission.
2. Community Management and Engagement:
   • Community Interaction: Serve as the foundation’s voice, engaging in and sustaining dialogues with our community, and managing responses to foster a supportive environment.
   • Feedback Integration: Actively collect and analyze community feedback to enhance engagement strategies and content relevance, ensuring alignment with community needs.
   • Advocacy and Support: Motivate the community to engage with child welfare issues through interactive campaigns, increasing the reach and impact of our advocacy.
3. Campaign Coordination and Management:
   • Campaign Planning: Spearhead the development and execution of comprehensive social media campaigns that are in sync with our marketing and advocacy objectives.
   • Cross-departmental Collaboration: Ensure consistent messaging and branding across platforms by collaborating with marketing, public relations, and event management teams.
   • Outcome Monitoring: Assess the effectiveness of campaigns, utilizing insights to refine and optimize future strategies.
4. Performance Analysis:
   • Data-Driven Strategies: Employ tools like Google Analytics and Facebook Insights to monitor and understand engagement, reach, and conversion, adjusting strategies based on analytical insights.
   • Reporting: Compile and present detailed reports on performance metrics, providing actionable insights and recommendations.
   • Trend Awareness: Stay abreast of the latest digital marketing trends to ensure our strategies are cutting-edge and impactful.
5. Influencer Collaboration:
   • Influencer Identification and Outreach: Identify and engage with influencers whose ethos aligns with our mission, establishing partnerships to amplify our message.
   • Collaboration Management: Manage these collaborations to produce content that authentically represents both our brand and the influencers’, maximizing impact.
   • Performance Evaluation: Monitor and evaluate the effectiveness of influencer partnerships, using performance metrics to guide strategic adjustments.

Essential Skills

To excel in these responsibilities, you will need:

• Advanced Content Management: Experience in managing diverse content types across multiple platforms, ensuring consistent, engaging, and mission-aligned messaging.
• Expert Copywriting: Exceptional writing skills capable of communicating complex ideas simply and engagingly, with a focus on child-centric themes.
• Dynamic Creative Content Delivery: Proficiency in creating compelling content in various formats—text, images, videos, live streams—with high educational and engagement value.
• In-depth SEO and Analytics: Strong understanding of SEO practices and analytical skills to interpret data trends and adapt strategies for maximum engagement.
• Sophisticated Online Marketing: Knowledge of digital marketing strategies that effectively target and engage younger demographics and their guardians.
• Foundational Web Design: Understanding of basic web design principles to ensure an inviting and navigable online presence.
• Robust Communication: Excellent verbal and written communication skills to articulate our mission's messages clearly and persuasively.
• Efficient Multitasking: Strong organizational and time-management skills, capable of managing multiple projects simultaneously while focusing on overarching goals.

Application Process

If you are driven to leverage social media for meaningful change, eager to learn, and ready to infuse your creativity into our dynamic team, we encourage you to apply. This role provides a significant platform for growth and the chance to make a substantial impact on our nonprofit's mission and online presence during your internship or volunteer term. Please consult with your school's Internship Coordinator BEFORE accepting the hiring offer to ensure this position satisfies academic credit criteria. Join us and contribute to shaping the future through education and advocacy for children.

Check with your school's Internship Coordinator BEFORE accepting the hiring offer to determine if this position satisfies the criteria for receiving academic credit.