Brand Strategy and Competitive Insights Bachelors Intern

Location:

This internship role is scheduled to 100% remote.

Department Description:  Brand Marketing grows, directs, and protects the Kaiser Permanente brand. They shape how Kaiser Permanente is perceived by its many audiences. This department manages the identity of the brand, develop strategies to grow the brand, and act as a catalyst within the organization to ensure Kaiser Permanente delivers consistently on brand promise across experiences and communication touchpoints. Brand Marketing collaborates closely with Kaiser Permanente's Marketing Competitive Insights team, who informs marketing strategy by sharing insights about our competitive landscape and competitor marketing activities.

Target Majors: Business Administration, Marketing, Liberal Arts

Target Skills: Strong analytical and time management skills, attention to detail, and intellectual curiosity. Self-motivated, organized, and able to connect the dots between detailed information and the bigger picture.

Job Summary: The Brand Strategy and Competitive Insights intern will take the lead on a research project that will support KP's brand refresh, helping to inform marketing strategy by sharing insights about competitor value propositions about care quality, integration, community health, and other key business priorities.

Job Summary:

Lay the groundwork for a dynamic future with an industry leader. At Kaiser Permanente, you'll forge lasting relationships with colleagues across the organization while enjoying the opportunity to grow your experience and hone your expertise on assignments that have real impact. Our interns have worked on everything from analyzing financial software and developing new marketing strategies, to designing mobile apps and helping clinicians improve care delivery. We want you to get the most out of your time here and will give you projects that challenge you to think freely, question thoroughly, and explore deeply.

Essential Responsibilities:

• Contributing to a designated project or initiative to meet a KP business objective.
• Report development and analytics.
• Project management - planning, execution, and measurement.
• Learning new applications needed to complete assignments or support the execution of business objectives.
• Job shadowing in other functional areas.
• Performing additional duties as required.

Qualifications - External

Basic Qualifications:

Experience

• N/A 

Education

• Pursuing a bachelors degree or have graduated from an accredited university within the last year.
• High School Diploma or General Education Development (GED) required.

License, Certification, Registration

• N/A

Additional Requirements:

• Aptitude to perform data and process analytics and formulating solutions
• Working knowledge of MS Word, Excel, PowerPoint.

Preferred Qualifications:

• 3.0 GPA or above.
• Advanced analytical and problem-solving skills.
• Proven ability to build effective working relationships as well as strong interpersonal skills.
• Excellent verbal and written communication skills
• Ability to learn quickly and experience producing high quality work in short periods of time.

Disclaimer

Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.