Summer 2024 Digital Business Campaign Manager Internship
What It's Like
Immerse yourself in the world of digital marketing with the Digital Business Campaign Manager Internship. As a member of the team, you'll take the wheel in steering key digital campaigns aimed at propelling T-Mobile's e-commerce growth. Get ready to collaborate, working closely with our in-house creative team, content operations, legal, and 'go-to-market' (GTM) teams. Your role is all about bringing promotional briefs to life by crafting strategic campaigns merchandised on our website. This internship is your passport to a vibrant environment where your contributions directly impact T-Mobile's digital presence and business growth!
What You'll Do
As a Digital Business Campaign Manager Intern, your role will be dynamic and hands-on. Our previous interns had a hand in projects such as the Back-to-School 'Free Phone' campaign, crafting promotions for iPhone and Samsung Galaxy during the summer, and Apple's New Product Introduction. In collaboration with cross-functional teams, you'll translate promotional briefs into compelling campaigns merchandised on our website, contributing directly to our e-commerce growth.
Key Responsibilities
Transform Brand Marketing enterprise campaign briefs into digital briefs for creative partners
Work closely with the internal creative studio, reviewing and adapting creative elements for internal approval, ensuring alignment with campaign objectives.
Partner with Legal teams to secure approval for offer terms and conditions, ensuring compliance and accuracy in campaign execution.
Produce clear instructions for Content Operations partners for publication of new campaigns on our website.
Conduct detailed reviews of live campaigns to guarantee accurate publishing of assets, performing quality assurance to maintain a polished online presence.
Use Adobe Analytics to analyze campaign performance metrics, including click-through-rate and conversion, providing valuable insights for continuous improvement.
What It Takes
Experience in analyzing data sets to comprehend outcomes and formulate recommendations.
Experience using Microsoft Suite tools such as Excel, Word and Powerpoint
Proficiency in leveraging data for strategic decision-making
Strong Communication and Digital Marketing skills
Experience using Adobe Analytics or Google Analytics
Minimum Qualifications
At least 18 years of age
Legally authorized to work in the United States
High School Diploma or GED
Must be currently enrolled and pursuing Bachelor's degree in Marketing, Business Administration, or related field at 4-year college/university
Employees of T-Mobile or Metro by T-Mobile are ineligible for Internships
Employer does not sponsor work visas for this position. Note that this also applies to individuals who are students in F-1 status who desire sponsorship after they complete their education
Relocation reimbursement may be provided to program participants who reside more than 50 miles from the internship location
Intern wages range from $20/hour to $40/hour. The successful candidate’s actual pay will be based on experience/location