Marketing & Branding Intern
A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.
As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. We offer a vibrant work environment, and the experience you need to grow and excel. If you’re interested in working with a passionate team of people who care about the future of Philadelphia, start here.
What we offer
- Impact - The work you do here matters to millions.
- Growth - Philadelphia is growing, why not grow with it?
- Diversity & Inclusion - Find a career in a place where everyone belongs.
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Benefits - We care about your well-being.
Agency Description
The Philadelphia airport is a dynamic place to work. It is the only major airport serving the 7th largest metropolitan area in the United States and is one of the busiest airports in the country. The City of Philadelphia Department of Aviation oversees both Philadelphia International Airport (PHL) and Northeast Airport (PNE), the city’s general aviation reliever airport. The airport system operates through the Aviation Fund, which is an enterprise fund of the City of Philadelphia and is completely self-sustaining using no local taxpayer dollars to operate. Learn more about the airport at www.phl.org.
Our Mission: Proudly connecting Philadelphia with the world
Our Vision: World-class global gateway of choice
Our Values:
• People First - Our employees, stakeholders and passengers
• Respect - To our customers and our environment
• Integrity - We hold ourselves responsible for what we do, say, and think
• Diversity – Purposefully Inclusive and accepting of all
• Excellence - We hold ourselves to the highest standards of service, innovation, and efficiency
Philadelphia Airport has won numerous awards for quality, diversity, and innovation:
- 2022 Stevie Awards Silver Recognition for Achievement in Diversity & Inclusion
- 2022 Northeast Chapter of the American Association of Airport Executives (AAAE-NEC) Diversity, Equity, and Inclusion Award
- 2022 Northeast Chapter of the American Association of Airport Executives (AAAE-NEC) Honorable Mention, Airfield Project of the Year: Terminal D/E Apron Repairs
- 2022 Airports Going Green (AGG) – Outstanding Sustainability Infrastructure Development Award for PHL Apron Project
- 2022 Shaw Contract Certificate of Appreciation – Sustainability and Carpet Recycling Efforts
- 2022 Women's Transportation Seminar (WTS) Philadelphia Chapter's Diversity Award – Commitment to Advancing Diversity in Leadership Roles for Women
Job Description
Students who are interested in this internship will gain experience in all facets of Airport Marketing and Branding, as well as gain valuable digital and face to face consumer insights experience.
The Marketing & Branding Interns will be working at a large hub international airport, performing assignments designed to further develop the skills needed to perform a variety of different airport marketing and consumer insights responsibilities. The interns will participate in creation of cross-functional ad campaigns, surveying and consumer insights collection, and closely work with the Assistant Director of Marketing and Branding on the re-brand of PHL.
Assignments will vary in nature throughout the course of the internship, as the interns and the PHL marketing team work to decipher where the interns’ areas of interest and strengths are.
The PHL Marketing & Branding interns will perform the below duties, as well as related tasks, as assigned:
• Marketing Campaigns & Branding Initiatives:
o Assist in preparation for re-branding initiatives, including but not limited to; agency meetings, consumer analysis review, asset inventory, etc.
o Contribute to creative direction for PHL marketing collateral both inside and outside terminals
o Partner with marketing team to concept and execute campaigns for launch of routes, platforms, merchants, services & amenities and more
o Supports Marketing Strategists with launch and promotion of new products and services
• Market Research, Surveying & Consumer Insights & Analysis:
o Supports Marketing Strategists in their development of use cases
o Assist in compilation of consumer insights from multiple platforms and stakeholders
o Execute in-terminal and digital surveys to collect real-time data from passengers to assist Marketing Strategists in their work to bring new amenities and services to PHL
o Assist in analysis of online traffic to reimagine PHL’s digital footprint
• Miscellaneous Team Needs:
o Aid in creation of decks, documents, and collateral as needed for revenue department
o Attend various stakeholder meetings and facilitate special projects.
o Act as project manager for large initiatives, marketing campaigns, creative timelines, etc.
o Scheduling, invoicing and billing
Essential Functions
- Assist in creation of marketing campaigns to communicate with and engage passengers
- Contribute to overall creative direction for cross-functional marketing collateral
- Data & consumer research gathering and analysis
- Support of Marketing Strategist in use case creation and launch plans and/or Marketing Director in administrative and creative duties
- Digital, web analysis
- Record keeping & project management
- Additional projects as assigned
Competencies, Knowledge, Skills and Abilities
Skills and Abilities:
- Strong organizational skills
- Ability to multi-task and thrive in a fast paced, ever-changing environment
- Strong attention to detail
- Ability to conduct research and desire to expand upon knowledge of how to analyze data
- Excellent problem-solving skills
- Strong verbal and written communication skills
- Creative, yet strategic marketer
- Ability to work both independently and collaboratively
- Proficiency in MS Word, Excel, and Outlook
Qualifications
- College Junior or Senior
- College students: Latest transcript required
- (1) Letter of recommendation
- Must pass and maintain SIDA (Security Identification Display Area) and AOA (Airfield Operations Area) clearance.
- Must pass pre-employment drug screening
Additional requirements:
- Currently pursuing an education in marketing, branding, consumer insights, business management field with desire to find a career in aviation, tourism, hospitality or similar fields
- Ability to report to PHL offices to perform duties outlined on-site
Additional information
TO APPLY: Interested candidates must submit a resume and One (1) Letter of Recommendation.
Salary Range: $17-$17.56 per hour
Join the City of Philadelphia team today and seize these incredible benefits designed to enhance your financial well-being and personal growth!
Effective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions with the City of Philadelphia. As a result, only employees in positions providing services that are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated.
The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670 or send an email to faqpchr@phila.gov.
For more information, go to: Human Relations Website: http://www.phila.gov/humanrelations/Pages/default.aspx