Disney Marketing & Commercial Strategy Intern (Young Family & Affluent), Summer/Fall 2024
About the Role & Program
Every day at Disney Parks, we take pride in bringing the magic of Disney to life for our guests. The Marketing and Commercial Strategy team is responsible for driving consumer demand and helping achieve business objectives (revenue, attendance, occupancy, and guest experience) for the Disneyland Resort. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to build campaigns to drive consumer behavior. The team also coordinates the management of the plans to ensure each campaign or program is applied effectively across a wide range of marketing tactics.
In this role, you will assist the team with key priority responsibilities and projects dedicated to Young Family and Affluent Audience businesses to achieve results. Using critical thinking, versatility, and team leadership skills, you will aid the team in championing specialized campaigns, compiling cross-line of business inputs, evaluating marketplace dynamics, developing audience content and strategies, and project management.
We are looking for a self-starter with a collaborative and positive attitude, embraces change with passion, and is not afraid to take initiative to move projects forward while providing a solution-forward perspective!
What You Will Do
- Lead and manage content integration with a variety of digital and print publications
- Coordinate digital and social updates for owned channels, in support of new and seasonal experiences
- Support the creation, launch, and performance monitoring of new commercial products in market.
- Develop strategic inputs and partner with creative teams to review and approve campaign assets
Required Qualifications & Skills
- Knowledge of and passion for DISNEYLAND® Resort and key offerings
- Proven strong business analysis, communication, verbal, written, and presentation skills
- Ability to problem solve, analyze data for a situation and formulate a point of view
- Effective project management skills with strong attention to detail and ability to lead multiple projects from end to end
- Proven self-starter with ability to navigate and work closely with cross-functional partners across multiple teams and levels
- Proficient in formulating a story through building presentations and distilling data
- Expert in Microsoft Power Point, Excel, Word, Outlook
Preferred Qualifications
- Proficient in Keynote, Adobe Acrobat Suite
- Verbal and written proficiency in Spanish
- Previous experience as a Disney Cast Member
Education
- Currently enrolled as a senior, or graduated within six months of application submission, earning a degree in Tourism & Hotel Management, Business Administration with emphasis in concentrations such as Marketing, Communications, Entrepreneurship, Management or related field
Eligibility Requirements & Program Information
- Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship
- Must be at least 18 years of age
- Must not have completed one year of continual employment on a Disney internship or program
- Must possess unrestricted work authorization
Additional Information
- Must follow The Disney Look appearance guidelines
- Must be able to have a consistent, reliable work schedule throughout the internship
- The approximate dates of this internship are June 2024 through January 2025
- Must be fully available for the duration of the internship (approximately 40 hours each week)
- Must provide own housing throughout entire internship program in the Anaheim, CA area
- Must have reliable transportation to/from work
Recommendation – Print This Role Description: Strong candidates may be invited to interview for this position. We strongly encourage applicants to print or save a copy of this opportunity for reference in the event they are selected for a phone interview. Note that this description will not be accessible once the posting is closed. We hope to speak with you soon!