Marketing Technology Intern
Job Description:
The Marketing Technology (MarTech) Intern is responsible for supporting defined projects and day to day tasks with the MarTech and Loyalty team, ultimately impacting the overall success of the Marketing department. This individual will work on creating frictionless customer experiences through development of digital products, content management, and loyalty campaigns through owned channels. Some responsibilities of the MarTech team include: the product roadmap, release planning, and feature definition. In addition to Marketing support, the intern contributes to a specific Intern Group Project to gain company-wide perspective and develop a solution to enhance the business.
Responsibilities:
- Work with MarTech Product Owners to develop overall product visions and learn the Scrum process.
- Participates in agile ceremonies: standups, sprint planning, grooming sessions, and feature mappings.
- Collaborates with IS and business stakeholders on requirements gathering and writes user stories for MarTech products that include acceptance criteria and acceptance tests.
- Collaborates with Marketing stakeholders to effectively manage content on our website through our CMS platform.
- Learn our loyalty platform and help create omni-channel campaigns.
- Works independently and collaboratively with the MarTech and Loyalty team to meet deadlines and expectations for each project or task.
Qualifications:
- Current enrollment in a college or university with a major that aligns with the department
- Knowledge of Microsoft suite (Excel, Word, Office)
- Preferred GPA 3.0 or higher
- Previous internship experience preferred