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Product Marketing Intern

Boar's Head Brand
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Internship Summary

While interning at Boar’s Head you will have the opportunity to gain hands-on experience with real projects.  In addition to working on live projects, you will also have the opportunity to participate in lunch in learns hosted by our Head of Learning and Development.  

 

Essential Duties and Responsibilities 

As a Product Marketing team member, you will coordinate processes that are integral to the ongoing support of the Boar’s Head product portfolio.  You will work cross-functionally in new product development/approved new products, as well as project management of new items to deliver the best-in-class products to our consumers.

 

  • Partner closely with Brand Experience/Shopper and Brand Comms to build marketing plans that are aligned to the brand strategy, business objectives, and brand foundation.
  • Work cross-functionally to commercialize new products, line extensions, and renovation initiatives.
  • Project Management:  Entering products into a workflow system, briefing creative services, tracking status of projects, following up when needed, and keeping projects to their timeline. 
  • Provide support material and sales presentations for new product projects and approved new products.
  • Other duties may include market research, product calendar management, content creation, new product launch support, product positioning, data/competitive analysis, presentation development, and other responsibilities as assigned.
  • Various administrative duties i.e., coordinating and running logistics for meetings, updating sales/consumer-facing materials, setting competitive and non-competitive product samplings, invoicing, DOCK posting, POP requests, website assistance, etc.

Education and Experience 

 

  • Currently enrolled and pursuing a bachelor's degree in marketing, business administration, or a recent graduate of a similar program
  • Working knowledge of Excel, Word, PowerPoint and Outlook
  • Demonstrated clear communication skills
  • Strategic, analytical, and creative thinking skills
  • Ability to manage assigned tasks and small projects per scope and timeline
  • Organized with a task and deadline-oriented mindset
  • Excellent attention to detail
  • Strong Project Management Skills
  • Product/Industry Knowledge preferred
  • Data Analysis 
  • Presentation Skills
  • Problem-Solving