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Description: Students will learn a value-based sales strategy where they will sell outdoor experiences ranging from $300 – 20K. This includes building rapport, relationships, and mastering best practices in sales techniques to overcome obstacles in the customer buying cycle. Students will also learn to sell brand with the product, a critical part of our strategy to maximize customer life-time value. This entails building our brand though the initial sales process, curating the guest relationship after the sale until trip time, and continuing communications post trip to sell additional experiences for repeat purchases. Mild to Wild’s philosophy is to set the proper expectation in the sales process, and then over deliver on the trip/tour experience. Students will also become proficient in sales technologies including CRM, reservation, and business communication tools including HubSpot, Google Workspace, Slack, and Arctic.

Mentorship: Co-owner and founder Molly Northrup will mentor students. Molly received an MBA with an emphasis in marketing in 1989 from the University of Wisconsin Madison. Following graduation she took a job with Ford Motor Company as the St. Louis metro-area sales rep selling cars from the manufacturer to the dealers. After leaving Ford in 1993, she founded Mild To Wild Rafting Inc. in 1994 with the purchase of the southwest branch of American Adventure Expeditions. Over the past 30 years, Molly has helped the business 50X revenues and expanded operations locally in Colorado and into Arizona and Utah. She credits sales growth to her MBA, experience at Ford, and steadfast commitment to sales as a strategic component of the business which she has fostered through continued education, consulting, and market AB-testing. Molly looks forward to sharing her knowledge with students and helping them transform into sales professionals.

Program Vision: Mild To Wild’s rapid sales growth over the last 5 years has created the need for more talented and professional sales staff. The internship program allows Mild To Wild to develop professional sales skills and industry knowledge in students with managerial aspirations. We believe University students with interests in sales, business, and the outdoors are likely to be successful at Mild To Wild.