Marketing Intern, Chartwells Higher Ed / University of Arkansas - Fort Smith

In this role, you will work closely with the Marketing Manager to implement and promote the dining program here at University of Arkansas - Fort Smith. This involves research to understand the needs of the target market, planning & brainstorming, promotions & advertising through various platforms, and implementation. This is not your average internship; you will be spearheading various projects and will be able to request assignments to expand your knowledge base. This is a wonderful opportunity for anyone interested in the field of marketing.

The Requirements:

• Excellent communication skills, written and verbal

• Customer service experience/knowledge

• Knowledge of social media platforms

• Good to better interpersonal skills

• General interest and knowledge

• Knowledge of graphic design tools is a plus

• Prior marketing related experience is a plus

Job Responsibilities (May include any or all):

• Assist with planning, organizing and hosting events

• Assist with Dine on Campus

• Assist in social media calendar development and promotions

• Act as a brand representative

• Conduct marketing audits

• Conduct general administrative tasks

• Complete Marketing Boot Camp

• Surveying students to collect marketing research

• Create marketing materials to numerous specifications

• Manage signage in multiple locations

• Assist with the creation of concepts, campaigns, and imagery to effectively communicate messages to the target market

• Manage website and social networking profile content

• Attend meetings or other events as required

Learning Objectives:

• Demonstrate awareness, understanding and skills necessary to work in a diverse environment

• Learn how to create and implement a marketing plan

• Learn how to conduct market research and use it to generate a larger audience or increase buy-in

• Learn how to use multiple platforms and strategies to effectively promote a brand