Marketing Specialist
Internship Title: Marketing Specialist
Company Overview: The Center for Societal Aspiration is a 501(c)(3) nonprofit organization dedicated to rehabilitating vulnerable members of our community. The CSACO will currently serve individuals facing challenges such as addiction, homelessness, or poverty. Our organization offers a comprehensive range of programs encompassing Health & Human Services and Career Services. Harnessing artificial intelligence (AI) and mobile technology, we deliver an intensive and personalized approach to care while providing access to an array of healthcare professionals and career mentors.
Position Overview: We are seeking a skilled and creative volunteer Marketing Specialist to join our Marketing & Communications team. The Marketing Specialist Intern will support the Marketing & Communications functions within the company. A Marketing Specialist develops and implements comprehensive marketing strategies to enhance brand awareness and engagement across various verticals.
Key Responsibilities:
- Developing Marketing Strategies: Create and implement marketing plans to promote the organization’s mission, programs, and events.
- Brand Management: Ensure consistency in messaging and branding across all marketing materials and platforms.
- Email Marketing: Develop and execute email marketing campaigns to engage supporters and promote events, fundraising initiatives, and updates.
- Donor Communications: Create targeted communications for donors, including newsletters, impact reports, and appeals.
- Website Management: Maintain and update the organization’s website, ensuring content is current, engaging, and optimized for search engines.
- Media Relations: Develop and maintain relationships with media outlets, pitch stories, and secure coverage for the organization’s activities and achievements.
- Analytics and Reporting: Track and analyze the performance of marketing campaigns and initiatives, using data to inform future strategies and improve effectiveness.
- Collaboration: Work closely with other departments, such as development, programs, and communications, to ensure cohesive messaging and alignment with organizational goals.
- Market Research: Conduct research to understand audience demographics, trends, and preferences, and adjust marketing strategies accordingly.
Qualifications:
- Currently pursuing a degree in Marketing, Communications, Business Administration, or a related field.
- Strong organizational and multitasking abilities.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Attention to detail and a proactive attitude.
- Ability to handle confidential information with discretion. Passionate about nonprofit work and committed to making a positive impact in the community.
Location: Remote
Role Type: Volunteer Internship
Time Spent Per Week: About 8 Hours