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Electric Vehicle Marketing and Sales Strategy Intern

Nissan North America
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Shape the Future of Mobility at Nissan: Launch Your Career, Drive Innovation

 

At Nissan, we’re not just building cars, we’re revolutionizing mobility. We’re a global leader with a heritage of innovation, and we’re searching for talented individuals like you to join us on this exciting journey. We believe that every individual possesses a unique set of skills and passions that can be harnessed to drive innovation and shape the future of the automotive industry. Our diverse range of program areas and career paths offer exciting opportunities for adventurers like you to embark on a thrilling professional journey.  

 

Learn more about Nissan’s future here: https://www.youtube.com/watch?v=EDJ3GVA1QRw

 

We are currently looking for a Electric Vehicle Marketing and Sales Strategy to join our team in Franklin, TN.

Assists the EV CMM team in analyzing product/marketing issues related to ARIYA, LEAF and the competing brands in its class.  Involved in the development, analysis, and communication of information regarding vehicle sales, profitability, model-option-trim level performance, pricing and competitive product activities.  Assists in developing marketing activities to support both long and short term objectives, including product enhancements and new model/product launches.

 

A Day in the Life:   

  • Assists the EV team in development and implementation of marketing plans designed to achieve sales, profitability and brand initiative objectives for assigned models.
  • Assists the EV team in development and execution of regulatory/ training issues for ARIYA and LEAF, including development/implementation of NNA’s strategy to meet mandated governmental retail volumes, technician training, dealership facility requirements, special tools requirements. 
  • Assists the EV team in development and implementation of marketing positioning statements. Identifies target consumer audiences and consumer benefits to be communicated about the model.
  • Assists the EV team in development of strategic briefing communications for consumer audiences.
  • Clarifies market position, consumer benefits, and targeted audiences for all advertising, marketing and merchandising messages.
  • Works with employees in related functions to ensure all advertising, marketing and merchandising messages meet the requirements outlined in the strategic brief.
  • Assists the EV team in development of new launch plans for the introduction of new products.
  • Plans and assists the EV team in leading internal functional groups and vendor resources to achieve launch objectives.
  • Assists the EV team in development of pricing and production mix strategies. Coordinates vehicle production and distribution to ensure appropriate model and trim level mix.
  • Assists the EV team in development and implementation of promotions, and contest/incentive plans to support sales and profitability of assigned vehicles. Negotiates mutual opportunities with non-automotive consumer companies to create vehicle sales and marketing promotions as a part of larger campaigns. As necessary, performs other related duties of which the above are representative.
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Who We’re Looking for: 

  • Must be currently enrolled in a Master's of Business Administration.
  • Minimum 3.0 GPA
  • Basic awareness of the 4 P’s and elements of a Marketing materials including: promotion materials, positioning statement and strategic brief, pricing information.
  • Knowledge of PowerPoint, Excel and other presentation tools.
  • Must be a US Citizen or Permanent Resident.

 

What You’ll Look Forward to as a Electric Vehicle Marketing and Sales Strategy at Nissan:

Connection and Collaboration: We offer Business Synergy Teams (ERGs) and opportunities for our employees to strengthen their relationships and meet people from similar and diverse backgrounds to foster a culture of belonging.

Professional Training and Development: Expand your knowledge and skills through Nissan’s rich innovation offerings, seminars, learning platforms and leadership trainings.

 

The Nissan Leadership Way sets our company way of doing things, with the values underpinning how we can work together to achieve success. Explore more here: https://www.nissan-global.com/EN/COMPANY/LIFE_AT_NISSAN/

 

Fuel your career with innovation and purpose by joining Nissan, a company dedicated to enriching other’s lives.

Nissan is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screenings in accordance with Nissan policies and as permitted by applicable statutes and regulations.                                                                                                                                                               

It is Nissan’s policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.