Public Relations Intern

Position Responsibilities

As a PR intern, you will assist the PR team in executing various tasks to enhance the company's public image and communication strategies. This internship provides valuable experience in public relations, media relations, and communications.

Responsibilities may include

• Media Monitoring: Monitor media coverage and compile reports on industry trends, competitor activities, and relevant news.
• Content Creation: Assist in writing press releases, media pitches, blog posts, social media content, and other communication materials.
• Media Relations: Build and maintain relationships with journalists, bloggers, and influencers. Assist in pitching story ideas and arranging interviews.
• Event Support: Provide support in organizing and executing events, including press conferences, product launches, and media briefings.
• Research: Conduct research on target audiences, media outlets, and industry trends to support PR strategies.
• Social Media Management: Assist in managing social media accounts, including content creation, scheduling posts, and engaging with followers.
• Administrative Tasks: Perform various administrative duties such as maintaining media lists, organizing files, and scheduling meetings.
• Analytics: Help track and analyze PR metrics to measure the effectiveness of campaigns and initiatives.

About the Organization

We have been an architect of the national conversation and zeitgeist for over four decades. We believe in the power of storytelling, messaging and communication, whatever the platform or delivery system. We thrive under high pressure and our trademark is calm analysis and honesty. We have an unparalleled network of contacts across traditional and digital media, and pride ourselves on these relationships, from editors to bloggers. We believe we have constructed a new vision and are re-imagining the future of communications in a modern media landscape. We have a truly modern approach to entertainment PR. We draw on over forty years of expert communications advice and public relations strategy. We see things differently, recognise the unique story and place it with the right people. Our passion, excitement and creativity for story telling means we think carefully about who we connect our clients with in the media. In almost 40 years, we have worked with some of the most iconic music stars in the world. From David Bowie to Blondie, Janet Jackson to Amy Winehouse, The Spice Girls to Led Zeppelin – the range and calibre of our clients is nothing short of historic. Today, we proudly represent those legends, as well as current global superstars and the future of music. Ariana Grande, Justin Bieber, Kim Petras, Nick Cave, New Order, The Hu, Galantis, Gerry Cinnamon, Bon Jovi, Alice Cooper, Blondie, Hans Zimmer, Baaba Maal, Brian Eno, Ayra Star, SM Entertainment’s K Pop including aespa, NCT 127, NCT Dream and Red Velvet are just some of our eclectic and brilliant roster. Our experience in this area is unrivalled – we are simply the pre-eminent entertainment UK PR company when it comes to events. We currently handle BST Hyde Park, All Points East, Notting Hill Carnival, and Kew the Music to name just a few of our festivals and events across the UK and in Europe. We treat all media as individuals, nurturing a community year after year, enabling us to smoothly manage and co-ordinate all PR stages of major events. We engage in our vast network of trusted media outlets to extensively provide coverage across platforms and media genres. We have a long history of working publicity for well-known awards events, such as Pride of Britain Awards, MOBO Awards, Classic Brit Awards, Fashion for Relief, Classic Rock Awards, Q Awards and Ivor Novellos from the nomination launch, building momentum in the run-up to the ceremony and handling all aspects of the award night itself; mobilising our team for press and photographic accreditation, running the red carpet and press room. We have always worked with some of the great personalities, from globally recognised stars to up and coming talent. Past clients include David and Victoria Beckham, chef Jamie Oliver, footballers Mesut Ozil and Freddie Ljundberg, actor Millie Bobby Brown, cricket superstar Kevin Pietersen and many more. Our three decades long association with Naomi Campbell is a source of great pride, as is our work with her numerous philanthrophic charity events and in her role as Global Ambassador of The Queen’s Commonwealth Trust.

On-site Supervision and Support

Our internships include 24/7 on-site staff to support students working and living abroad. All students will also report to a supervisor at their internship site. Supervisors provide and oversee daily tasks, introduce the intern to team members, and mentor the intern in organizational agility, skill acquisition, and career readiness. Interns complete a midpoint and final evaluation, and supervisors complete a final evaluation of their interns. All work responsibilities and projects are approved in advance. 

Academic Credit

Students on an internship have the opportunity to enroll in their home university for credit, or enroll in a course through API to transfer back to their university for credit. Email support-internships@apiexperience.com for more information and a syllabus.

Housing and Excursions

Housing and excursions are included in your internship and will be selectable during the application process.